A prospective project for British Telecom, attempting to predict and shape the future of the communications industry. The concept attempts to filter the vast amount of information that is thrown at us on a daily basis, and allow the user to find the information that they really want.

The concept centres around a new way of obtaining information, which involves each building having a virtual identity which gives off an infra-red signal.

This signal can be read by mobile devices, and can improve the user experience, as well as increasing the marketing potential of a company.

British Telecom are at www.bt.com